The Focus Trap Last month, I watched a talented entrepreneur spend 23 hours perfecting her email welcome sequence. She A/B tested subject lines, crafted the perfect brand voice, and designed beautiful templates that matched her website aesthetic. Her open rates improved by 3.2%. That same week, she could have spent those 23 hours having conversations with 50 potential customers. Based on her usual close rate, that would have generated roughly $15,000 in new revenue. Instead, she got a...