I audited 50 businesses and found something shocking

Hey Reader,

I need to share something with you that's been weighing on me.

For months, I've been focused on helping people grow on Threads. And while that's valuable, I realized I was missing something much bigger.

The real problem isn't just platform growth...
​Anyone can teach that.

It's platform overwhelm.

Last month, I decided to audit 50 small businesses to understand why so many entrepreneurs feel constantly behind, despite working 60+ hour weeks.

What I found shocked me:

• Average business: 23 different tools, $847/month in software costs
• Most profitable businesses: 7 tools, focused execution
• The difference wasn't better tools. It was fewer tools.

I realized I was part of the problem. Here I was, teaching people to master another platform, when what they really needed was to eliminate the chaos they already had.

So I'm making a shift.

Instead of just Threads strategies, I'm focusing on something more fundamental:
​Helping entrepreneurs build simple systems that actually work.

• Not more tools
• Not more platforms
• Not more complexity

Simple systems that let you focus on what actually moves the needle.

Here's what this means for you:

I'll still share insights about effective communication and audience building. But now I'm going deeper into the systems and processes that turn entrepreneurial chaos into profitable simplicity.

Starting with the biggest problem I discovered:

Tool overwhelm.

If you're like most business owners, you're probably juggling 15+ different apps, checking 6+ social platforms, and spending more time managing tools than serving customers.

I've created a step-by-step guide to help you cut through this chaos: "The Platform Purge."

It shows you:

• Which 7 tools you actually need (and why everything else is distraction)
• How to eliminate the rest in 30 days without losing momentum
• The hidden costs of tool-hopping that are quietly draining your business
• Why the most profitable businesses use fewer tools, not more

This isn't theory. It's based on real data from 50+ business audits and my own journey from 31 tools down to 7.

If you're tired of managing more tools than customers, this guide is for you.

[Get The Platform Purge - $7]

I know this is different from what you originally signed up for. If this new direction doesn't resonate with you, no hard feelings...
You can unsubscribe below.

But if you're overwhelmed by business complexity and ready to focus on what actually works, I think you're going to love where we're headed.

Simple takes work, but it works.

-Kayin

P.S. I'm genuinely curious - how many different business tools are you currently using? Hit reply and let me know.
I read every response and your answer will help me create better content for entrepreneurs like you.

P.S. When you're ready to take the next step, here's how I can help. Drowning in business tools? Get The Platform Purge guide ($7)​ ​Join 130+ entrepreneurs simplifying their businesses in our community. Kayin Hunter Simple Takes Work Did someone forward you this email? Subscribe here.​ Follow me on Threads.​

​