The real reason you're so busy

Hey Reader,

The other day, I was on a Zoom call with a major client, trying to sound like I had it all together.

Off-camera, my five-year-old was asking me (loudly) if a narwhal was a real animal, while my nine-year-old was "quietly" practicing soccer drills in the living room (which is directly above my office).

For a long time, I just accepted this as the price of being a work-from-home dad.

Chaos was just part of the deal.

But then I saw the exact same chaos happening inside the businesses I consult for.

Founders were telling me they were working 60+ hour weeks, feeling constantly overwhelmed, and drowning in notifications. They were busy, but they weren't making progress.

So I got obsessed.

I audited 50 small businesses and what I found was shocking:
The average one was spending $847 a month on 23 different software tools.

They were suffering from "tool obesity."

We've been sold a lie that the next app, the next platform, is the missing piece.

It’s like a junk food diet for our business...

We feel stuffed, but we're not nourished.
We're just bloated, slow, and tired.

But here's the thing:

The most profitable, least-stressed businesses I analyzed weren't running on 23 tools.

They were running on just 7.

They replaced complexity with simple, repeatable systems. They cut the bloat and doubled down on what actually worked.

I took this discovery and applied it to my own life and business.

I created a 30-day plan to purge the waste, cut the costs, and get my focus back.

The result?

I freed up nearly 20 hours a week and my business has never been clearer.

I've put this entire step-by-step process into a no-fluff guide called The Platform Purge.

It’s for anyone who feels like they're drowning in a sea of subscriptions and wants to get back to doing the work that actually matters.

If you're ready to get your time and your sanity back, you can grab the guide here.​

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To simplicity,

-Kayin

P.S. When you're ready to take the next step, here's how I can help. Drowning in business tools? Get The Platform Purge guide ($7)​ ​Join 130+ entrepreneurs simplifying their businesses in our community. Kayin Hunter Simple Takes Work Did someone forward you this email? Subscribe here.​ Follow me on Threads.​

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